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Ad 'likely to offend gay people'

A poster claiming that gay people want to "abolish the family" has been criticised by the advertising watchdog.

The Christian Congress for Traditional Values (CCTV) advert showed a man, woman, boy and girl with the statement "Gay aim: abolish the family".

The Advertising Standards Authority (ASA) said the organisation could not stand up the claim that was likely to cause serious or widespread offence.

CCTV defended its concerns about a perceived threat to Christian values.

Modern family

The ASA upheld complaints against the ad, ruling that it could be inflammatory.

The poster broke advertising rules on social responsibility, decency, matters of opinion and truthfulness, the ASA said.

A complainant had said the advert did not accurately represent gay people's views and was offensive.

The watchdog said that a modern family was increasingly less likely to include a married man, woman and their children.

"We considered the statement and the way it appeared was likely to cause offence both to the mainstream gay community and supporters of equality," said an ASA spokesman.......article conts (-)

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