A giant floating tribal head which brings music to an African village is the latest star in a series of eye-catching Cadbury adverts.
The chocolate firm's drumming gorilla advert was named the best in the world at an annual ceremony last year and has been followed by films featuring airport trucks and dancing eyebrows.
The new film, which sees the head raining cocoa pods as it passes through the village, promotes the company's move to Fairtrade chocolate for Dairy Milk bars.Related'Cadbury African-Gorilla Personality Tribal Head' is Despicable & Racist Cadbury Fairtrade ad labelled racist
It also sees the company branching out into the music business. Makers of the advert worked with Ghanaian superstar Tinny to produce the track Zingolo, which is also being released as a single.
A 60-second version of the advert will be aired for the first time tomorrow during ITV1's X Factor, and the track will be available on iTunes.
The film was made in Ghana, source of the Fairtrade cocoa which is used in Dairy Milk, and features some of the farmers which grow it. continues here
The chocolate firm's drumming gorilla advert was named the best in the world at an annual ceremony last year and has been followed by films featuring airport trucks and dancing eyebrows.
The new film, which sees the head raining cocoa pods as it passes through the village, promotes the company's move to Fairtrade chocolate for Dairy Milk bars.Related
It also sees the company branching out into the music business. Makers of the advert worked with Ghanaian superstar Tinny to produce the track Zingolo, which is also being released as a single.
A 60-second version of the advert will be aired for the first time tomorrow during ITV1's X Factor, and the track will be available on iTunes.
The film was made in Ghana, source of the Fairtrade cocoa which is used in Dairy Milk, and features some of the farmers which grow it. continues here
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